Who We Are

Minna Technologies simplifies subscription management for subscription business users by taking their requests directly to their customer support teams. Users authorize us to represent them in front of subscription businesses by signing off their cancellation requests and providing us with the appropriate details to manage their subscriptions either directly or through their banking application. When a user wishes to cancel a subscription, they simply provide the details required to complete the request and to locate the account, before granting permission for Minna to execute the cancellation request. This system enables Minna to utilize a Power of Attorney to legally action a cancellation on behalf of the user​.

We are a global market leader for subscription management embedded in banking and fintech apps, partnering with top-tier banks, fintech, and subscription businesses. Minna is the only platform with automated subscription management, bank-grade compliance, and the broadest global subscriptions and payments coverage.

We are proud to serve:

• 50m+ global consumers
• 22,000+ global subscription businesses
• leading banks and fintechs in the United States, United Kingdom, Sweden, Belgium, and Norway.

You can learn more about us on our website and follow our media features here.

Is this your first Minna email?

If you've just received your first Minna email, whether it's a cancellation or if it's a "Welcome email", it means you are added as a supplier to our platform. Your users are now able to use our platform as an additional method to manage the subscription they own with you. We will promptly communicate each cancellation request to you by email and we ask you to promptly respond either by email or by using the cancellation portal link provided in our message.

After either confirming or declining a request (for example, where a binding period exists), the user will receive in-app notifications informing them of the status and outcome of their request, as well as suggesting any further actions​​.

Minna's platform benefits your businesses by helping you retain subscribers, grow and protect revenue, and optimize operations and customer experience​​. Remember, when you receive a cancellation request from Minna, it represents a direct request from a user who has chosen to manage their subscriptions through their banking app. Confirm or decline this request as per your company's policies and procedures.

Do you need more information to cancel a subscription?

With each request, we will send you a few details necessary for you to identify the user, subscription, and services to cancel. We want it to be easy for you to handle the cancellations you receive from us. If you need specific information in order to be able to handle cancellations, we are more than happy to customize our cancellation questions for your users.

You are always welcome to send us an email with the following information:

• Name of company
• Service(s) category eg. broadband, mobile, charity, streaming.
• Information you need to verify the account and handle cancellation requests (e.g. customer number)

If you have any questions about the cancellation, you can always contact us at [e-mail]

What can you do to reduce cancellations?

Minna helps subscription businesses provide consumers with alternatives to canceling. 

By joining our network, you can reach millions of consumers and enable subscription management. Consumers can pause and resume, re-subscribe, and change subscription plans – all within their trusted banking apps.

By partnering with us, you can drive customer retention, acquisition, and growth.

To learn more, visit our dedicated subscription business page and contact us.